WHO MADE A DIFFERENCE MOVERS&SHAPERS
PROMO looks at the people who helped drive the promotion industry into the 21st century."The relationship is now interactive, with the consumer more in
Consumer Marketing
Pre-Game Warmups
With Super Bowl ads getting pricier, NFL sponsors are relying more on promotions to score brand awareness.Look for more action on the sidelines of Super
When Little White Lies Turn Unbelieveably Blatant
Temptation can be insidious. Marketers have even been known to experience a wanton urge to inject a promotion tactic right into their product design.
Top Ten Online Promotional Pointers
Online promotions were a major topic at this year's PROMO Expo, so I thought I would recap some of the most salient points brought forth during the show.1.
Consolidators Come, Maybe Go
Lake Group to build a network for DVC; Aspen considers `options.'Terry Graunke didn't waste much time getting back into the consolidation game.With the
Cool as Ice
Brands lace up with figure skating to get closer to females.Figure skating's roots can be traced back to Jackson Haines, an American-born gentleman who
December 1, 2000
FINALISTS
Best Multidiscipline Campaign Campaign: Baby Bonus Savings Club Agency/Client: Mars Advertising/Farmer Jack Supermarkets Mars helped Farmer Jack keep
An Epidemic of Innovation
PRO Award 2000 winners took some chances and produced some very healthy results.Judges for the PRO Awards 2000 cheered when Momentum North America's launch
MARKETING SERVICES
NOVEMBER 2000 Jeffrey Rothchild promoted to president and ceo of The Rothchild Printing Group, Elmhurst, NY, a promotional printer for the food, drug,
