Reaching Asian-Americans
Are Asian-Americans a valuable demographic segment to target? Absolutely, says Ronnie Fok, executive vp of A Partnership, Inc., a New York City-based
Consumer Marketing
Profiles: Ten Who Counted
Expertise in various areas added up to success in 2000 for these shops. Above and Beyond DDB Needham's homegrown marketing services sibling, Beyond DDB
Fishing for Customers
Australia is an adventurer's fantasyland. It's got the marine wonders of the Great Barrier Reef, the red sands and outback skies of the interior, and
Agency of the Year: Momentum
Flu season was very, very good to Mark Shapiro. Tamiflu's January 2000 launch kicked off a stellar year for his agency, Momentum North America. The St.
MARKETING SERVICES
Caroline Farnsworth joined Holsted Marketing, Inc., New York City, a provider of syndicated direct-mail contingency programs, as senior vp-new business
ACCOUNT ACTION
BBC Productions, Inc., Decatur, GA, chosen as agency of record for Kennesaw, GA-based AremisSoft Corp.'s hospitality division. Also, Competitive Logic,
Next Step: Category Agencies?
The same trend that has been such a boon to agencies could turn into a bust. The long-running trend toward outsourcing among brand marketers has certainly
FTC Slams Music Industry
The Federal Trade Commission has come down hard on music marketers for continuing to target kids with violent and sexually explicit fare. At the same
Common Causes
The world's three largest advertising agencies London's WPP Group and New York City-based Interpublic Group of Companies and Omnicom in April announced
Profiles: Ryan Partnership
They say you should never forget where you came from and Ryan Partnership hasn't. Opened as a packaged goods consultancy in 1984, the Westport, CT-based
