Reaching Asian-Americans
Are Asian-Americans a valuable demographic segment to target? Absolutely, says Ronnie Fok, executive vp of A Partnership, Inc., a New York City-based
Are Asian-Americans a valuable demographic segment to target? Absolutely, says Ronnie Fok, executive vp of A Partnership, Inc., a New York City-based
Expertise in various areas added up to success in 2000 for these shops. Above and Beyond DDB Needham's homegrown marketing services sibling, Beyond DDB
Australia is an adventurer's fantasyland. It's got the marine wonders of the Great Barrier Reef, the red sands and outback skies of the interior, and
Flu season was very, very good to Mark Shapiro. Tamiflu's January 2000 launch kicked off a stellar year for his agency, Momentum North America. The St.
Caroline Farnsworth joined Holsted Marketing, Inc., New York City, a provider of syndicated direct-mail contingency programs, as senior vp-new business
BBC Productions, Inc., Decatur, GA, chosen as agency of record for Kennesaw, GA-based AremisSoft Corp.'s hospitality division. Also, Competitive Logic,
The same trend that has been such a boon to agencies could turn into a bust. The long-running trend toward outsourcing among brand marketers has certainly
The Federal Trade Commission has come down hard on music marketers for continuing to target kids with violent and sexually explicit fare. At the same
The world's three largest advertising agencies London's WPP Group and New York City-based Interpublic Group of Companies and Omnicom in April announced
They say you should never forget where you came from and Ryan Partnership hasn't. Opened as a packaged goods consultancy in 1984, the Westport, CT-based