Horses of Different Colors
Some agencies are looking a little different than a year ago. In normal years, PROMO 100 alumni have very simple reasons for opting not to enter again:
Consumer Marketing
Pops in Tops Again
Atlanta-based Coca-Cola Co. is reviving last summer's successful pop-top promotion, this time bringing Diet Coke and Sprite on board with the flagship
Promotion Marketing Awards of Asia
The Association of Promotion Marketing Agencies Worldwide has made a call for entries to the 2001 Promotion Marketing Awards of Asia. Submissions are
Profiles: 141 Communicator
It's not surprising that 141 Communicator has $146 million in worldwide revenues its first year in existence. That's just an acquisition strategy played
Field Goals
Visa's fall NFL promotion ties the game to shoppers and member banks. It's still spring, but Visa USA marketers already have pigskin on the brain. The
Coke Opens Potter Playbook
Coca-Cola Co. is ready to ride with Harry. As exclusive promo partner for Warner Bros.' Harry Potter and the Sorcerer's Stone, Atlanta-based Coke kicks
Acquisitions
NIXED NUTS H.J. Heinz Co., Pittsburgh, PA, and Beech-Nut, St. Louis, halted their proposed $185 million merger in April after an appeals court temporarily
Quisp Lives!
When last we saw our hero, he was fresh from victory over Quake, voted out of existence in a late 1970s sweepstakes by Quisp-hungry consumers. Then fans
The PROMO 100 Alphabetical Index
June 1, 2001
