Sampling: Brand Handing
Event marketing helps push spending 7.1 percent.
Consumer Marketing
Mouse Trapping
Disney analyzes customers across business segments to build a better database
Cable TV: Talk of the Town
Nickelodeon turns the Gift of Gab into a promotional present for kids.
Best Means Best
U.K.'s SPCA names the top promotions of 2000.
Riding the Brandwagon
Kraft Foods and Nabisco are more alike than different, but the differences are crucial to marketing: Meals vs. Snacks. Media-driven promotion vs. in-store
GAMES, CONTESTS, SWEEPSTAKES: Star Makers
Everybody loves Hollywood: the glitz, the glamour, the movie stars. Brands are well aware of America's obsession with Tinseltown, judging by the steady
Picture Perfect
Polaroid keeps with the teen theme as Backstreet Boys sponsor.
Goodnight, Carol Wright
Broadcast TV: Backslash Drivers
Hyundai uses ABC for a virtual test drive.
Interactive: Momentum Busters
The dot-com swoon holds growth to 22.4 percent.
