Acquisitions
IN THE DOUGH Minneapolis-based General Mills' $6.1 billion purchase of Pillsbury from Diageo PLC was narrowly given the go-ahead by the FTC in October.
Consumer Marketing
The Cautious Approach
Procter & Gamble's overseas error has already become legendary. An ad agency in Slovakia innocently mailed out 70,000 packages containing samples of P&G's
Dialog Awards: Can We Talk?
Nothing is easy these days. And that's a good thing. In the not-too-distant past, marketers looking for technology to help them interact with customers
Spreading Out
As part of its ongoing effort to divest brands, Cincinnati-based Procter & Gamble is handing Jif peanut butter and Crisco cooking oil to jam and jelly
New World Ordering
It's December. Do you knew where your future is? I recently spoke at length about the future of this business with several marketers who I know and respect.
NEW AND NOTEWORTHY PRODUCTS
Clip Strip The new Cobra Strip all-purpose desktop holder, manufactured by Stamford, CT-based Jornik, keeps messages and memos (and pens) right where
Flying Down in Rio
Forget about playing in Peoria. Will it play in So Paulo? A campaign for Fiat Automoveis S.A. conducted by Rocha Azevedo Marketing Promocional (now The
AGENCY MOVES
Christopher Bragas named cfo and coo of EastWest Creative, New York City. Also, Rod Gonzalez named senior creative director, Ed Catto group account director,
NEW AND NOTEWORTHY TOOLS
Sampling the Hits Real Broadcast Network, Seattle, is turning up the volume on Internet sampling with Track Promo Service, which lets clients send time-sensitive
CLIENT SIDE
Deborah Wahl, marketing communications manager for Ford's Lincoln Mercury division, Irvine, CA, resigned in October to take a position with rival car
