Acquisitions
IN THE DOUGH Minneapolis-based General Mills' $6.1 billion purchase of Pillsbury from Diageo PLC was narrowly given the go-ahead by the FTC in October.
IN THE DOUGH Minneapolis-based General Mills' $6.1 billion purchase of Pillsbury from Diageo PLC was narrowly given the go-ahead by the FTC in October.
Procter & Gamble's overseas error has already become legendary. An ad agency in Slovakia innocently mailed out 70,000 packages containing samples of P&G's
Nothing is easy these days. And that's a good thing. In the not-too-distant past, marketers looking for technology to help them interact with customers
As part of its ongoing effort to divest brands, Cincinnati-based Procter & Gamble is handing Jif peanut butter and Crisco cooking oil to jam and jelly
It's December. Do you knew where your future is? I recently spoke at length about the future of this business with several marketers who I know and respect.
Clip Strip The new Cobra Strip all-purpose desktop holder, manufactured by Stamford, CT-based Jornik, keeps messages and memos (and pens) right where
Forget about playing in Peoria. Will it play in So Paulo? A campaign for Fiat Automoveis S.A. conducted by Rocha Azevedo Marketing Promocional (now The
Christopher Bragas named cfo and coo of EastWest Creative, New York City. Also, Rod Gonzalez named senior creative director, Ed Catto group account director,
Sampling the Hits Real Broadcast Network, Seattle, is turning up the volume on Internet sampling with Track Promo Service, which lets clients send time-sensitive
Deborah Wahl, marketing communications manager for Ford's Lincoln Mercury division, Irvine, CA, resigned in October to take a position with rival car