2001 Marketers of the Year
What a year. Promotion marketers laid new milestones in 2001. Some did it by intent (like Shrek and Xbox), others under duress (think McDonald's). From
Consumer Marketing
Traveling Toons
You don't need a TV to watch Scooby-Doo anymore or Blue's Clues or Sesame Street, for that matter. They'll all be coming to a town near you soon enough.
The White House and Your House
It was 70 degrees in Washington, DC, during the first week of December, and my hotel was a block or so from the White House. So the day before the PMA
Extending the Event Online
The best marketing events create an experience in which consumers become so engaged that they drive the event's momentum and its success. The challenge
ACCOUNT ACTION
VML, Inc., Kansas City, MO, named interactive agency of record for Burger King Corp., Miami, to handle the chain's Web site. Sports and Entertainment
A Real Gasser
Editor's Note: The following campaign earned the Gran Prix as Best Promotion in the World last fall in the Association of Promotion Marketing Agencies
Pet Project
Nestl USA, Glendale, CA, this month delivers via e-mail the final clue in a 10-week Great Friskies Internet Treasure Hunt. Players combine the 10 weekly
Pressing Forward
Suppliers in every marketing channel breathed both a sigh of relief and a groan of uncertainty when the final seconds of 2001 ticked off. They sighed
January 1, 2002
Homey Holidays
It's still looking a lot like Christmas despite terrorism and war. Consumers are expected to spend an average $940 per household on gifts this year, according
