Premium Incentives: Crystal Clear Persuasion
This year, New York City-based Society of Incentive Travel Executives (SITE) streamlined its annual Crystal Awards for outstanding travel incentive programs
This year, New York City-based Society of Incentive Travel Executives (SITE) streamlined its annual Crystal Awards for outstanding travel incentive programs
DraftWorldwide, Chicago, promoted Shelley Lanman to senior executive vp-chief creative officer and Liz Deutch to senior executive vp-director of account
Tim White listens to women. He once watched a woman walk into The Great Indoors, Sears' two-year-old housewares chain, and pull out her cell phone. She
Steve Lewis was cold in the test kitchen The 17-year franchisee was helping Burger King's R&D team develop recipes for 2003 the second phase of an ambitious
COX TARGET MEDIA TOOK VALPAK TO THE MOVIES THIS WINTER. As part of a program overhaul, Key Largo, FL-based Cox dressed up its co-op coupon mailer in February
A U.S. Bankruptcy judge gave Kmart Corp., Troy, MI, permission to drop its five-year-old sponsorship of NASCAR, Daytona, FL, as part of reorganization
Sometimes, the best part of a radio promotion happens off the air. Marketers are using station tie-ins to bring their brand experience to the street.
THE GLOBAL COLOR VOTE IS A LESSON IN DEMOCRACY If the State of Florida was even half as organized as the M&M's marketing team, Al Gore might be in the
Editor's Note: The following is part two of an article detailing the development of mobile marketing campaigns. After looking at vehicle design in March
There's a reason why plastic gift cards aren't recyclable: They carry entire computer systems along with them. OK, not really. But now that the migration