Road Work
So you're thinking about getting a 53-feet-long, doublewide, expandable trailer with a giant, hydraulics-enhanced replica of your product for that national
Consumer Marketing
Think Pink
BALLY TOTAL FITNESS, Chicago, extended its endorsement deal with pop star Pink last month by announcing a sponsorship of the singer's concert tour and
Sponsorship Spinning
After fouling out with the NFL (May PROMO), Coca-Cola Co., Atlanta, struck a four-year sponsorship agreement with the National Basketball Association.
Stuck in the Middle
TWENTIETH CENTURY FOX TELEVISION scored some summer work for Malcolm in the Middle stars Frankie Muniz and Jane Kaczmarek, who will lend their faces to
Coupons: Wing Clipping
The recession was supposed to be a boon to coupon spending. Faced with reduced consumer consumption, marketers would return to the tried-and-true coupon
Agency Rankings 26-100
2002 Rank Agency/Primary Services 2001 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 National Tour, Inc. Rancho Santa Margarita, CA Johnny
Short Profiles: Seismicom
It didn't take long for Seismicom to make a name for itself. Perhaps it was the America Online win, which came just months after former Flair Communications
Licensing: Flatlining
Three trends put entertainment licensing in decline last year: The poor economy, skittish retailers, and a lack of hot properties (again). Licensing fees
Full Disclosure
It's the first major accounting change to affect sales and marketing in years. It took effect Jan. 1. And some brand managers still don't even know about
PROMO 100, Ranked by Revenue
2002 Rank Agency 2001 Net Revenues 2-Year Growth % ($15 MILLION AND UP) 1 DraftWorldwide $299,178,000 25% 2 Carlson Marketing Group 274,700,000 -2 3 Wunderman
