Organic Group Takes on Cosmetics Manufacturers
If it says it's organic, it better be. A new advertising campaign, launched by the Organic Consumers Association, is warning consumers that some "natural"
If it says it's organic, it better be. A new advertising campaign, launched by the Organic Consumers Association, is warning consumers that some "natural"
With debates over Medicare raging in Congress, Senator John Edwards has introduced legislation requiring pharmaceutical companies to disclose more information
A lawsuit by a former employee has turned into a huge black eye for Coca-Cola, which this week acknowledged tampering with a promotion for frozen beverages
Citizens Bank and the Philadelphia Phillies have formed at 25-year partnership that includes the naming rights for the baseball team's new ballpark in
WPP Group has entered into exclusive, advanced negotiations to buy Cordiant Communications Group, outmaneuvering rival bidder Publicis Groupe. WPP and
Nextel Communications and NASCAR are expected to announce today that the wireless company will be taking over as title sponsor of NASCAR's highest profile
CVS Pharmacy will begin this fall offering its cardholders a new loyalty program in the form of a sampling co-op. The co-op, called TargetMail ExtraCare,
Nestl S.A. and Colgate-Palmolive Co. this week announced a joint venture to sell oral-care gum and candies worldwide. Beginning in early 2004, the two
Panasonic Consumer Electronic Co. has launched a bilingual mobile marketing promotion to increase awareness among the young crowd. The Save Your Summer,
Top tobacco companies spent a record $11.2 billion on marketing in 2001, up 17%, even though cigarette sales fell 3.8% to 398.3 billion cigarettes, the