Rules of the Games
Digital promotions present a unique combination of compliance-related issues, especially regarding sweepstakes, contests and games. Vendors of digital
Consumer Marketing
Seen and Heard at Star Power
Hollywood marketers gathered at The PMA's annual Star Power conference in Universal City in May. For those who missed the networking fest and PROMO's
Mercedes-Benz Extends Sorenstam Deal
Mercedes-Benz USA yesterday announced an extension of its endorsement deal with Ladies Professional Golf Association star Annika Sorenstam. The current
Squeeze Play
The criminal case of Gino DeLuca is unlikely to trigger a major shift in negotiations in the in-store marketing industry. That's happening on its own.
Agency Moves
Classic Sportswear & Promotions, Greenwich, CT, named its new management team: Co-founder and director of marketing Dan McGurk, promotions director Dominic
Universal, Nestl Ink Deal
Universal Parks and Resorts and Nestl Waters North America struck a 10-year marketing agreement that will link Nestl with Universal theme parks in the
Back-end and Below-the-Line Services
CLEAR CONNECTION With Do Not Call laws all the rage, Gryphon Networks has developed automated Do Not Call and privacy compliance solutions for telephone
Trouble Indemnity
Earlier in this series, we discussed precautions that can and should be taken to avoid the pitfalls of online promotions (PROMO May and June). But suppose
Dog Days at Wal-Mart
ONE LUCKY DOG travels to the nation's capitol next month to represent the U.S. as Masterfoods and Wal-Mart wrap up a three-month campaign saluting working
Taking a Swing at ROI
ROI. To hear some people tell it, these are the three most important letters in promotional marketing. Today you'll be hard-pressed to attend any agency
