Columbia House and Loews Swap Products
The Columbia House Co. and Loews Cineplex Entertainment have launched a six-month cross-promotional venture. As part of the deal, Columbia House DVD club
Consumer Marketing
Unilever Dangles Ultimate Party
Unilever's Hellmann's mayonnaise brand (also known as Best Foods west of the Rockies) is offering the You Don't Have to Lift a Finger Party Sweepstakes.
Sweepstakes Offers Trip to CuervoNation
Jose Cuervo's online Face of the Nation contest has drawn more than 600,000 visitors since it's launch last month.
Shell Debuts $25 Million Campaign
Shell Oil Products US is launching a $25 million campaign to promote new gasolines formulated to give better mileage. The campaign includes P-O-P materials,
Information Resources Acquired for $100 Million
Information Resources, Inc. has agreed to be acquired by a new company formed by business software investor Symphony Technology and private investment
Universal Saddles Up with Seabiscuit
Both Hollywood and the National Thoroughbred Racing Association are betting on a persnickety racehorse from the 1930s to jockey for box office success
Toyota Sienna Teams with Regal Cinema
Toyota Sienna has teamed with Regal CineMedia for Regal's 12th annual Free Family Film Festival. This marks the first time Regal has teamed with a national
Millions Register on FTC’s Do-Not-Call Registry
More than 12.5 million telephone numbers have been registered on the Federal Trade Commission's national Do-Not-Call Registry since the program became
eBay Tries Anything
EBay knows who its friends are: 69 million registered bidders and an increasing crew of marketers eager to reach that audience. Sprint, Hilton, McAfee
Brands at the Crossroads
On April 24, 2003, PROMO held its second invitation-only roundtable of the year. The conversation among these marketing veterans quickly focused on an
