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How to Unleash the Power of Storytelling in Marketing
Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing.
Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing.
Discover how to craft a message positioning your brand as a category leader in “Finding Your Narrative in a Crowded Content World,” a free webinar on Wednesday, June 14 at 2 pm EST.
The C-level exec’s #1 priority is to develop sales and marketing strategies to drive results and create competitive advantage. But many struggle to operationalize a customer-centric strategy.
Stein IAS took home best in show honors at the ANA’s B2 Awards ceremony, during the ANA’s Masters of B2B Marketing conference in Chicago.
Want to tell better B2B stories? Put your customer at the center of the tale.
Wondering what all the cool kids have been reading? Here’s a recap of Chief Marketer’s most popular B2B and Martech stories for May 2017.
Seventy percent of B2B marketers plan to spend more on events this year, according to a new survey from Certain.
Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities.
Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.
An increased focus on predictive analytics helped SAP drive adoption for a new product and reached a specialized customer segment.