What CMOs Need to Know About Sales & Marketing Ops
The C-level exec’s #1 priority is to develop sales and marketing strategies to drive results and create competitive advantage. But many struggle to operationalize a customer-centric strategy.
The C-level exec’s #1 priority is to develop sales and marketing strategies to drive results and create competitive advantage. But many struggle to operationalize a customer-centric strategy.
Stein IAS took home best in show honors at the ANA’s B2 Awards ceremony, during the ANA’s Masters of B2B Marketing conference in Chicago.
Want to tell better B2B stories? Put your customer at the center of the tale.
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Seventy percent of B2B marketers plan to spend more on events this year, according to a new survey from Certain.
Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities.
Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.
An increased focus on predictive analytics helped SAP drive adoption for a new product and reached a specialized customer segment.
If you’re a marketer who supports a technology sales organization, it means you’d better have a c-suite relevant toolkit at the ready. Here's what that entails.
Account based marketing (ABM) helped Domo connect with key prospects using a digital and direct mail campaign brewed around the concept of coffee.