B2B Marketing

Amazon Makes a Move on B2B

February 15, 2018 |  by Beth Negus Viveiros

The reports of Amazon’s new Shipping With Amazon (SWA) service shows signals the online titan wants to disrupt B2B ecommerce, as well as B2C.

New Action Steps for Sure-Fire Conversions

February 13, 2018 |  by Patty Odell

Engaging prospects and getting them to convert continue to be one of the biggest lead gen challenges and conversion concerns are on the rise.

3 Sectors Poised for Experiential Success in 2018

February 9, 2018 |  by Brett Hyman

Check out three industries that are putting more resources into experiential strategies this year: luxury, automotive and tech.

How to Make GDPR Work for Marketing Teams

February 6, 2018 |  by Bryta Schultz

The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here's what marketers need to know to weather the changes.

7 Ideas for Interactive B2B Email Marketing

February 6, 2018 |  by Matt Harris

Interactive B2B email marketing is much more than cat videos and dancing elf GIFs. Here's seven ideas to make your B2B email strategy more engaging.

The B2B/Martech January Top 10

January 30, 2018 |  by Beth Negus Viveiros

Get caught up: Here’s the 10 most popular B2B and martech stories on ChiefMarketer.com for January 2018.

A Successful B2B Launch is Anything But Fake News

January 30, 2018 |  by Joe Scotto

In a world where "fake news" is a growing concern, the good news is that you can't fake a bad customer experience. Here’s three checkpoints to certify a successful B2B launch.

Q&A: Tina Wung on the Future of Martech & Media Investments

January 29, 2018 |  by Beth Negus Viveiros

Chief Marketer chatted with RocketSpace's Tina Wung to get her take on how martech will influence the future of marketing, and what skill sets marketers need to succeed.

Q&A: How Intel Is Getting Inside B2B Customers’ Minds

January 25, 2018 |  by Beth Negus Viveiros

Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.

Siloed Data Stifling B2B Marketing Efforts: Survey

January 24, 2018 |  by Beth Negus Viveiros

Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).