B2B Marketing

Freelance Creative Talent Pool Grows Stronger: Survey

March 15, 2018 |  by Patty Odell

As the need for content and digital creative has ramped up over the last few years, the need for top freelance creative talent has as well.

Are You Ready for the Changing B2B Customer?

March 15, 2018 |  by Beth Negus Viveiros

Marketers today are dealing with a much different B2B customer than in the past, thanks to new technology, digital natives and changing expectations. Are you prepared?

The Importance of Diversity in Marketing Strategy

March 12, 2018 |  by Warren Moss

One thing missing from the brand strategy process in many companies today is diversity of talent, not only in race and gender but experience, background, vocation and even age.

Invest in C-Suite Relationships, Even if You Can’t Measure The ROI

March 8, 2018 |  by Sharon Gillenwater

Sales cycles are long, and the ROI of engagement can be hard to measure. Here's four reasons you need to build relationships with the C-suite.

Three Essentials for Better Data in the Age of AI

March 8, 2018 |  by Vaughn Aust

If you’re not keeping your data clean and structured, you may be swept away by the huge wave of AI set to revolutionize marketing as we know it.

PRO Awards Confidential: Why Aramark Won B2B Gold (And You Could Too!)

March 7, 2018 |  by Beth Negus Viveiros

As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.

Dispelling the Fake News Around ABM

March 1, 2018 |  by Jessica Fewless

While ABM is certainly on the rise, there are still a few misconceptions about what it is and what it isn’t. Here’s five myths to be put to rest.

C-Suite Puts Emphasis on Customer Experiences: IBM Report

February 28, 2018 |  by Beth Negus Viveiros

Experience, personalization and data are taking center stage in marketing, according to IBM's latest Global C-suite report.

3 Tactics that Might NOT Be Right for Your B2B Brand

February 21, 2018 |  by Christine Alemany

Not all tactics that work in B2C work for all B2B marketers. Here's three tactics you might want to consider dropping.

Amplify Uses Marketing Automation to Boost Engagement

February 16, 2018 |  by Beth Negus Viveiros

Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.