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Social Insights: What Marketers Need to Know About Teachers
Ninety-four percent of teachers buy schools supplies, making this a demographic marketers both big and small should consider targeting on social media.
Ninety-four percent of teachers buy schools supplies, making this a demographic marketers both big and small should consider targeting on social media.
Why do "Mean People Suck"? Michael Brenner gives us the scoop about his new book.
Direct mail ROI goes up by nearly 63 percent when the tactic is used as part of an integrated marketing campaign, according to new research.
Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives, but why haven’t more brands achieved these heady heights?
PR is often an afterthought, and that can be a huge missed opportunity. Here's five ways to make PR one of the cornerstones of your marketing plan.
C-suite executives and svps with growth responsibilities have specific beliefs and behaviors.
Marketing leaders from John Hancock, Constant Contact and more share why their brands are getting involved in cause marketing.
Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and the changing role of marketing leaders in creating customer experiences.
Worried about losing your ad agency gig? Have you considered hiring an emotional support clown?
Everyone in your company should be able to tell your brand story. Here's five tips to help them share a consistent message.