Easy Returns Process Crucial to Ecommerce Success: UPS
The ability to easily make returns plays a huge part in where online shoppers decide to spend their ecommerce dollars, according to a new report from UPS.
The ability to easily make returns plays a huge part in where online shoppers decide to spend their ecommerce dollars, according to a new report from UPS.
Direct mail can be an expensive channel, but when done right it drives significant engagement at multiple points in the marketing funnel.
In this Chief Marketer special report sponsored by Keen, discover how to use the right numbers to showcase marketing’s worth to the C-suite.
A Forrester report found companies with superior customer experience outperform laggards. But companies often think their CX is better than customers do.
Global Brand Management VP Mara Downing shares the marketing secrets behind the PGA Tour's John Deere Classic.
Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss how the telecommunications equipment maker is leading the 5G charge.
The marketing tactics that are the most used by marketers throughout the funnel aren't always the ones that drive the strongest ROI,.
Sure, adapting to the California Consumer Privacy Act can be costly. But smart marketers see the opportunities in CCPA, as well as the hurdles.
Miss any news while you were watching the waves roll in? Take a moment and catch up with our 10 most popular B2B stories in July.
“Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to demonstrate our brand story, rather than just telling the purpose.”