Divestments Damp Charming Shoppes Catalog Sales

Not even a bad economy can justify a 72% drop in catalog sales. But such a falloff makes sense for a company that has closed or spun off some of its catalog operations.

Such is the case with Charming Shoppes, which saw its catalog sales drop from $22.5 million during second-quarter 2008 to $6.3 million for the quarter just ended. Between the two quarters, the apparel marketer shut its Lane Bryant Woman catalog and sold off its non-core misses apparel catalog business.

That said, the second quarter saw an overall revenue drop from $648.6 million a year ago to $527.2 million for the quarter just ended. But the news wasn