Diversity + Sustainability

A PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.

The rise of greenwashing has cast a shadow over genuine sustainability initiatives, leading to a crisis in corporate ESG communications.

A rash of major brands have revoked their DEI support over the last few months, but e.l.f. Cosmetics is racing toward its diversity goals at full throttle. In May, the company became the first-ever beauty brand to serve as a primary sponsor of an Indy 500 driver—Katherine Legge, the only female driver that competed in […]

Should PR firms also offer their own endorsements? How does that impact mission and clientele?

A simple way to build a more DEI-friendly work environment is by leveraging your most-used communication tool—everyday business email and email signatures.

While influence can be used in good and bad ways, there is no doubt that more brands are getting caught in the crossfire of political ideologies that pit Americans against one another. That’s why it continues to be important for companies and organizations to review and reinforce a commitment to their brand ideals and values.

This week’s hot takes on hot topics in experiential marketing cover Trade-In Trucks, skate thrus and Frosty fixes.

Embracing language and dialect diversity is not a trend; it’s critical in strategic multicultural communications to represent Hispanic communities properly. Those prioritizing diverse, multicultural content are more likely to establish a footprint and cement their credibility in today’s competitive market. Here are best practices to consider.

At Advertising Week New York 2024, The Female Quotient, a business committed to equality in the workplace, hosted a panel conversation, “Unlocking Power of Social Impact Campaigns.”

This week’s hot takes on hot topics in experiential marketing cover train takeovers, fast food dupes and “Crumbled” pop-ups.