Diversity + Sustainability
Silence Used to Feel Safer. It Isn’t Always. Not Anymore.
For communications leaders, there are moments when the job stops being theoretical. When a city is under a national microscope, and employees are watching from their kitchens, discussing in their group chats, and thinking on their commutes, the questions arrive quickly and personally: Are we safe? Does leadership see what we’re seeing? Are we expected […]
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B-to-C Events
The Brief: Sandcastle Restaurants and Meme Galas
This week’s hot takes on hot topics in experiential marketing cover sandcastle restaurants, pop-up orchards and the Betch of the Year Meme Gala.
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Corporate Social Responsibility
PR Roundup: Nuzzi and Vanity Fair Split, Instagram’s Carversations and the Social Media Word of 2025
This week’s PR Roundup looks at how Vanity Fair and journalist Olivia Nuzzi decided to part ways after a public scandal, how Instagram is promoting its Teen Accounts through conversations with Usher and his kids, and what was the word of the year on social media in 2025?
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B-to-B Events
Internal Engagement: Six Insights from Ford’s Employee-Dealer Event Playbook
From Ford’s perspective, both employees and dealers are the brand’s greatest ambassadors, and that makes nurturing the relationship between the two parties essential to the overall health of the business. To ensure those partnerships thrive, the automaker hosts a variety of live events and experiences throughout the year, from the Driving Ford+ Program to the […]
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Branding/Marketing
PR Roundup: SNAP and Brand Confusion, State of PR Measurement, a Beefy Play for A.1.
This week’s PR Roundup explores how brands should approach SNAP and the government shutdown, Muck Rack’s latest “State of PR Measurement” report and a beefy campaign from A.1.
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B-to-C Events
The Brief: Group Chat Bars and Credit Wreckers
This week’s hot takes on hot topics in experiential marketing cover Group Chat Bars, Bodega Raves and the crushing of Credit Wreckers.
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Cause Marketing
Rambler CMO Details how ‘Scrappy’ Marketing and Charitable Giving Fuels Growth
In this Q&A, Dave Mead, co-founder and chief marketing officer at sparkling water brand Rambler discusses the brand’s growth, marketing strategy, partnerships with charitable foundations and new tagline Chug Life.
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Marketers on Fire
Marketers on Fire: Saucony Global CMO on ‘Run As One’ Campaign, Community Building, AI and Brand Growth
We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand’s successful “Run As One” campaign, building community through connecting with consumers locally, the brand’s move into the lifestyle arena, AI in marketing and more.
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Crisis Management
Crisis in Two Languages: Proactively Building Bilingual Rapid-Response Systems
For multilingual organizations, building a bilingual rapid-response system goes far beyond simply translating messages.
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B-to-C Events
The Brief: Celebrity Dashcams and Studio Cheez
This week’s hot takes on hot topics in experiential marketing cover Celebrity Dashcams, visual love letters and Studio Cheez.
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Branding/Marketing
PRNEWS Announces the 2025 Platinum Award Winners
PRNEWS announced the winners of the 2025 Platinum Awards on Tuesday, October 7, before an audience of more than 400 PR and communications professionals gathered at the Pier Sixty venue in New York City. This year’s Platinum winners represent the industry’s highest standard of creativity, innovation and impact—those who have reached the pinnacle of strategic storytelling, brand reputation and audience connection.
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