Direct Media Inc. has been awarded exclusive management of the Lillian Vernon Package Insert Program. The appointment takes effect today.
The program features three million packages annually to customers that made purchases from seven of Lillian Vernon’s catalogs: Lillian Vernon, Favorites, Lilly’s Kids, Christmas Memories, Gardening Book, Neat Ideas, Private Sale and Personalized Gifts. The cost is $65 per thousand.
Customers have household incomes of about $62,000, 90% are female, 75% are married, 82% are college educated and homeowners and 40% have a presence of children in the house. These shoppers spend an average $55 per sale.
Direct Media is based in Greenwich, CT.
Millard Group Inc., Peterborough, NH, previously managed the program.
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