Employment growth in direct marketing outstrips that of overall US employment growth by 400%, according to a new study from the Direct Marketing Association.
Job growth in the United States is expanding at an annual rate of 1.3%. But jobs are being created in direct marketing fields at a rate of 4.7%, according the DMA’s Economic Impact study. In 2000, more than 14.7 million workers will be employed throughout the country as a result of direct marketing activities. Eight million of those will be in consumer direct marketing and 6.7 million in business-to-business marketing. By 2005, the total is forecast as increasing to 18.5 million.
Online jobs will lead the pack, with an annual growth rate of 36.3% through 2005. The more mature direct response radio and television industries are second and third, with growth rates of 5.8% and 4.4%, respectively.
California was the state hosting the greatest number of Internet related jobs, with 1.66 million, followed by New York (1 million), Texas (1 million), Florida (857,916), and Illinois (696.647).
The study is available through the Direct Marketing Association’s Web site (http://www.the-dma.org).
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