Think that e-mail is the most effective way of maintaining customer relationships? Not so fast.
A new survey conducted by Pitney Bowes shows that consumers prefer old-fashioned snail mail.
Of 300 U.S. households surveyed by telephone, 34% said that paper direct mail is the best medium for maintaining a relationship. That was followed by print ads, 30%; television, 25%; and radio, 5%.
E-mail? It came in at 4%, and the Internet at 2%. Telemarketing drew a fat zero.
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