Direct Channel Stronger For Urban Outfitters

Posted on by Chief Marketer Staff

Multi-brand marketer Urban Outfitters saw its net sales rise from $454.3 million during second-quarter 2008 to $458.6 million during second quarter 2009.

The increase was spurred by its direct operations, which rose from $60.5 million a year ago to $70.9 million during the quarter ended July 31. Retail sales fell from $365.8 million to $361.8 million.

The changes in sales channels meant that the direct operations, which made up 14.2% of sales a year ago, pulled in 16.4% of sales during the quarter just ended. All three of the company

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