Digital + Social

How social media monitoring can be used to drive business decisions for brands.

Useful insights for social media marketers from a July Hootsuite and We Are Social report.

Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy.

Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde Agency’s Nancy Harhut.

The need to provide a reliable identifier for mobile users has led to a revolution in tracking users across all devices. Here’s why the depreciation of the cookie might continue.

A strong email marketing strategy has a lot of moving parts. When do you send? How often do you send? What is a good call to action? Here’s seven tips.

Millennials check email more frequently than other age groups, according to a new survey conducted by Adobe Campaign.

MGM Resorts International and Focus on the Family have very different customer bases and missions, but they have similar philosophies when it comes to email marketing.

Two agencies in lower Manhattan are in a creative battle across Canal Street in what has become known as the Post-it-Note War.

Marketers have plenty to learn from politicians. The campaigns carefully craft and calibrate their messaging to appeal to very specific groups of voters.