Digital + Social
-
Data & Analytics
7 Tactics for Using Email Appends to Increase Customer Value
Infogroup’s Dan M. Babb discusses the opportunities email appending offers direct marketers.
-
Email
Emails We Love: Old Navy Hoists a Tiered Sale
An email from Old Navy this weekend with tiered sale pricing created both immediacy and engagement for the brand’s subscriber base.
-
Email
Six Rules for Making Email + Video Profitable
Video adds a personal, powerful dimension to marketing emails, engaging viewers by showing them benefits rather than just telling them. Industry researchers such as Marketing Sherpa have reported that video in an email can lift conversion rates by 50%.
-
Social
KFC Shares its Social Media Strategy: Q&A
KFC is using social media to give away hundreds of gift certificates to Facebook fans and Twitter followers.
-
Email
Emails We Love: Hail to the Chief
How’d you celebrate President’s Day? Why, probably in the way our forefathers intended: Shopping!
-
Email
Emails We Love: Valentine’s 2012 Edition
Responsys reports the volume of promotional emails for the week prior to Valentine