Digital + Social
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Social
2012 PRO Award Winner: PHD for Bissell
Using social media and a celebrity sock puppet, PHD found a creative way to educate moms on the value of the BISSELL Deep Cleaner .
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Social
2012 PRO Award Finalist: Marketing Drive, Carat for Philips
2012 PRO Award Finalist: Marketing Drive, Carat for Philips and the Sonicare “Unwrap the Love” holiday promotion.
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Social
2012 PRO Award Finalist: The Marketing Arm for Monster.com
In a time of 9% unemployment in the U.S., Monster wanted to motivate a growing number of job seekers – who were chasing a decreasing number of job openings – to stay positive and embrace Monster.com to find the perfect job.
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Social
The Active Network Trains Active Ambassadors
Physically active consumers are an attractive demographic for advertisers. But reaching those individuals through sponsorships can be a costly and complicated process.
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Email
Email, Social Help Garden Girl Skin Care Connect With Consumers
Garden Girl Skin Care is using a mix of email marketing, social media and a presence at local live events to build brand awareness.
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Social
How to Use Pinterest for Niche Marketing
Three simple steps to target niche demographics on Pinterest.
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Email
Holiday Email Watch: Happy Birthday America! Now Go Buy Something!
Oh, say can you seeeeeeee your inbox? I can see mine, and can report that email marketers did not take a holiday on Independence Day.
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Email
APL Phone and Email Efforts Generate 2,000 Leads
A B2B lead generation effort produced more than 2,000 leads for warehousing systems marketer APL Logistics.
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Email
Emails We Love: Bye to Sprout and The Wiggles
Sometimes, one unsubscribes from an email program because they’re fed up
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Data & Analytics
4 Tricks for Boosting Your Email Marketing Performance
Chief Marketer recently talked with Ross Kramer, CEO of Listrak, who shared ideas on ways to grow your email list and improve the performance of your email marketing initiatives.