Digital + Social

Unless you’re looking for a very particular niche, or a favorite artisan’s work, browsing Etsy can be a bit daunting. Where is one to start? The site’s daily email blasts solve that problem nicely.

Relevancy is crucial for getting results in email marketing.

Here’s three tips to make micro-targeted, high ROI trigger email programs a bigger, more profitable portion of your marketing budget.

The campaign has been a central storyline on

Here’s tips magazine publishers should keep in mind when trying to build and grow their email marketing files.

Effective delivery of emails for marketing, ecommerce or other business functions is essential for a company to build and sustain relationships online.

Emails from Angie’s List, Disney and Domino’s were among those that got us to open and click-through this week. Here’s why.

Dog fights near your beer. Bugs in your ‘cino. Some times a marketer has to ask if another professional wouldn’t be easier. Say, smokejumper?

When she opened Westway Studios, San Diego-based pet photographer Terran Bayer knew email would be a cost effective way to build her customer base. What she didn’t realize was email marketing can be full of challenges for novices who don’t know the rules.

To make the most of your marketing investments, your email, social media, direct mail, event, PR and mobile strategies should intersect and support your business goals and objectives.