Digital + Social

Sure, you want to build your email file. But once you get folks to sign-up, what do you do? Do you deluge them with messages twice a day until they get fed up and unsubscribe, or do you ignore them completely?

Crocs, Inc. has formalized its blogger program by calling upon five influential and well-followed new bloggers to get word out about its comfortable Crocs footwear.

With laid-back yet refined copy, America’s Test Kitchen’s weekly “Notes” enewsletter serves as an apt ambassador for the brand.

American Express launches a new loyalty program, Zynga Serve Rewards, for Farmville players.

I tried to sign-up for three marketers’ email lists this week, two successfully and one not so much so.

Like the chain’s retail stores, Anthropologie’s emails convey a sense of being bohemian yet elegant, and funky yet upscale.

Unless you’re looking for a very particular niche, or a favorite artisan’s work, browsing Etsy can be a bit daunting. Where is one to start? The site’s daily email blasts solve that problem nicely.

Relevancy is crucial for getting results in email marketing.

Here’s three tips to make micro-targeted, high ROI trigger email programs a bigger, more profitable portion of your marketing budget.

The campaign has been a central storyline on