Digital + Social

I tried to sign-up for three marketers’ email lists this week, two successfully and one not so much so.

Like the chain’s retail stores, Anthropologie’s emails convey a sense of being bohemian yet elegant, and funky yet upscale.

Unless you’re looking for a very particular niche, or a favorite artisan’s work, browsing Etsy can be a bit daunting. Where is one to start? The site’s daily email blasts solve that problem nicely.

Relevancy is crucial for getting results in email marketing.

Here’s three tips to make micro-targeted, high ROI trigger email programs a bigger, more profitable portion of your marketing budget.

The campaign has been a central storyline on

Here’s tips magazine publishers should keep in mind when trying to build and grow their email marketing files.

Effective delivery of emails for marketing, ecommerce or other business functions is essential for a company to build and sustain relationships online.

Emails from Angie’s List, Disney and Domino’s were among those that got us to open and click-through this week. Here’s why.

Dog fights near your beer. Bugs in your ‘cino. Some times a marketer has to ask if another professional wouldn’t be easier. Say, smokejumper?