Digital + Social

Physically active consumers are an attractive demographic for advertisers. But reaching those individuals through sponsorships can be a costly and complicated process.

Garden Girl Skin Care is using a mix of email marketing, social media and a presence at local live events to build brand awareness.

Three simple steps to target niche demographics on Pinterest.

Oh, say can you seeeeeeee your inbox? I can see mine, and can report that email marketers did not take a holiday on Independence Day.

A B2B lead generation effort produced more than 2,000 leads for warehousing systems marketer APL Logistics.

Sometimes, one unsubscribes from an email program because they’re fed up

Chief Marketer recently talked with Ross Kramer, CEO of Listrak, who shared ideas on ways to grow your email list and improve the performance of your email marketing initiatives.

TradeStation, an online stock trading software marketer, is banking on social media and online video to drive prospects to its website where they can learn how to use its products.

An email campaign featuring video highlighting the property’s event space has helped Nashville’s Hutton Hotel create interest with meeting planners and promote the property as a conference destination.

Sure, you want to build your email file. But once you get folks to sign-up, what do you do? Do you deluge them with messages twice a day until they get fed up and unsubscribe, or do you ignore them completely?