Digital + Social

Many marketers have tested multiple kinds of campaign management tools, and that has created a multitude of unwieldy data silos.

Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.

U by Kotex has debuted GenerationKnow.com, a new branded information and social hub where girls can get the facts about vaginal health and wellness.

With an estimated 1 billion people using Facebook, now is the time for marketers to take advantage of Facebook advertising to generate leads.

B2B marketing consultant Andrea Nierenberg shares thoughts on ways marketers can use social media online and off to differentiate their brands.

Influencer marketing has experienced explosive growth. Here’s what’s trending for the New Year.

Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.

Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.

The Moshi Monsters online game franchise is invading McDonald’s this holiday season for a Happy Meal promotion that will introduce a new character and promote a new Nintendo game.

Social media as a marketing tool made great strides in 2012. What can you do to take social marketing to the next level?