Digital + Social

Social media is a rich data source, if your brand is up to the task of mining it safely and well. Chief Marketer spoke with Ben Salmon, global solutions owner at Pitney Bowes Software, about the challenges and potential rewards of incorporating this data into marketing campaigns.

On March 6, 2012, the Oreo cookie celebrated its 100^th birthday. Weber Shandwick was charged with ensuring that the celebrations were well publicized and received extensive media attention. The agency focused on bringing back the spirit of childhood while working toward a goal of making 1million birthday moments happen globally and asking consumers to submit their moments online.

Oreo birthday present mailers were shipped to 30 top-tier food media and bloggers introducing targets to the new, limited edition Birthday Cake Oreo.

In a time of 9% unemployment in the U.S., Monster wanted to motivate a growing number of job seekers – who were chasing a decreasing number of job openings – to stay positive and embrace Monster.com to find the perfect job.

2012 PRO Award Finalist: Mullen and Grand Central Marketing for Olympus and the “The PEN Ready Project” and sampling program.

To take Kirkland’s’ Facebook page to the next level, redpepper designed the Cha-Ching! promotion.

Using social media and a celebrity sock puppet, PHD found a creative way to educate moms on the value of the BISSELL Deep Cleaner .

2012 PRO Award Finalist: Marketing Drive, Carat for Philips and the Sonicare “Unwrap the Love” holiday promotion.

Physically active consumers are an attractive demographic for advertisers. But reaching those individuals through sponsorships can be a costly and complicated process.

Garden Girl Skin Care is using a mix of email marketing, social media and a presence at local live events to build brand awareness.

Three simple steps to target niche demographics on Pinterest.