Digital + Social
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Email
Moshi Monsters Partners With McDonald’s for Happy Meal Promo
The Moshi Monsters online game franchise is invading McDonald’s this holiday season for a Happy Meal promotion that will introduce a new character and promote a new Nintendo game.
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Social
4 New Social Media Opportunities in the New Year
Social media as a marketing tool made great strides in 2012. What can you do to take social marketing to the next level?
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Social
PetSmart Goes to Pinterest to Save Homeless Pets
PetSmart is combining people’s love for their pets with a Pinterest promotion and store events in a cause-related campaign to help save homeless pets.
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Social
5 Pinterest Pointers for the Holidays
It takes a combination of common sense and creativity to get the most return from your efforts on Pinterest. Here are few suggestions:
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Social
3 Ways Brands Can Spread Holiday Cheer on Facebook
Take advantage of the holidays and produce something share-worthy. Here are a few idea-starters:
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Social
Social Connections Paying off for Brands: Study
All that hard work brand managers have been putting into social media appears to be paying off. Some 70% of consumers in a new study from SocialVibe, conducted by GfK, reported making a purchase as a result of participating with a brand socially.
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Data & Analytics
Make Sure Your Emails Get Delivered This Holiday Season
How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders?
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Social
4 Ways Marketers Can Use Private Pinterest Pinboards
Secret pinboards are the latest do-da from Pinterest offering an element of mystery for brand marketers to tap into in a number of interesting ways.
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Social
Giving Genuine Compliments in a Web 2.0 B2B World
The line between business colleagues and friends is becoming increasingly blurred, thanks to social networking sites like LinkedIn and Facebook.
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Social
5 Ways CPG Brands Can Use Pinterest
CPG brands are struggling to make Pinterest work for them. Here’s some must-do tips for consumer brands working in the new space from Tenthwave social strategist Jaime Hoerbelt.