Digital + Social

In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.

Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.

Raytheon CMO Pam Wickham shares ways defense contractor Raytheon is building B2G relationships in social media.

TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.

Local pages have the potential to outperform national pages in nearly every facet, especially with the launch of Facebook Open Graph.

There are many criteria a marketer needs to consider before commencing on a long-term engagement with an influencer.

This is Part 1 in a two-part series on influencer marketplaces, which comprise social partners (influencers) and brand marketers. Part II will focus on the role of brand marketers.

Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.

Many marketers have tested multiple kinds of campaign management tools, and that has created a multitude of unwieldy data silos.

Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.