Digital + Social
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CTV Roundup
Video Currencies Are Making Waves At Cannes Lions
If the nonstop news coming out of Cannes Lions in France this week is making your head spin, this week’s newsletter dispatch will catch you up on how CTV is factoring into this year’s festival.
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Digital
Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)
The 2024 American Advertising Federation Hall of Fame inductee shared her thoughts with us on mentorship, the status of Black representation in the marketing industry, the importance of influencer marketing and more.
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Social
The Marketing Value of Hiring Creators Full-Time: 3 Considerations
Three considerations to ensure success when an influencer or creator joins the team full-time.
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CTV Roundup
What Advertisers Miss In Their Quest To Reach Hispanic Audiences
For a moment in time, agencies and brands upped their efforts to reach diverse audiences and spend on diverse-owned media. But that hype has since petered out, in part because brands lack the data to effectively target this audience.
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Social
Brands on Fire: United Soccer League CMO on Community-First Storytelling
We spoke to the USL CMO, Greg Lalas, who is determined to grow the league’s properties through taking a grassroots, community-first approach to storytelling.
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Social
How Small Businesses Can Spur Growth Through TikTok
TikTok can be a cost-effective, easy-to-use marketing platform available to all. Here’s how small business owners can benefit from its features.
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CTV Roundup
Show-Level Transparency Could Be A Differentiator For FAST Channels
The more new FAST channels there are, the harder it is for them to stand out to advertisers that have long perceived them as the bargain bin of streaming. One way to grab the attention of advertisers is to provide the data and transparency they’ve long been asking for from CTV partners.
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Social
The Rise of Social Search: Strategies for Increasing Engagement
By integrating best practices such as choosing the right platforms, posting content of value and integrating keywords and hashtags, brands can foster lasting connections with their audiences.
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Email
OPINION: Rethinking B2B Marketing – Moving Beyond the MQL Vortex
11 actionable ways to rethink B2B marketing beyond chasing marketing qualified leads.
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CTV Roundup
The Debate Over Premium Content Is Holding Back Programmatic CTV Growth
While agencies push for more programmatic buying options, publishers want to maintain control in TV ad buying negotiations – and particularly over their “premium” content.