Digital + Social
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Social
The 7 Popular Types of Social Media Fans: Infographic
ReachLocal researched the most popular types of social media fans then created this informative infographic.
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Social
Foursquare My History Feature Recommends Places Based on History
Foursquare has partnered with Samsung for My History, a new feature that will provide users with individualized heat maps to receive recommendations on places to visit based on where they’ve checked in before.
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Social
Facebook Hashtags: What Marketers Need to Know
(Facebook Studio) This week, Facebook officially unveiled functional Facebook hashtags for people and businesses on the social network to discover and engage in the conversations around the 4.75 billion pieces of content shared on Facebook each day. Hashtags are now available to a small percentage of people and pages on Facebook, and Facebook will roll […]
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Social
American Airlines Marketer on Ramping up Social Media
American Airlines has found that social media channels allow it to tell customers a more relevant brand story. Johnathan Pierce, director of social media, shares the strategy.
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Acquisition
The Role of Content in B2B Digital Marketing
Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.
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Social
3 Tips for Branded Content Marketing on Tumblr
After being acquired by Yahoo, Tumblr places a priority on retaining its viability as a branded content marketing channel. Here’s 3 best practices.
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Data & Analytics
Indigo Books Creates Long-Term Email Deliverability Plan
A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.
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Social
Small Businesses Find ROI in Social Media: Infographic
Manta’s infographic portrays findings from its new study of more than 1,200 small-business owners regarding their social media top concerns.
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Social
Facebook Verified Pages Helps Brand Trustworthiness
Facebook’s new Verified Pages helps brand marketers gain trustworthiness. You’ll find tips here.
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Social
Instagram Heats Up for CMOs
(The YouMoz Blog) CMOs are into. Here you can grab onto ideas from Starbucks, Red Bull and American Express —three big brands thriving on Instagram and how they are doing it. Brands looking to follow in their footsteps should get plenty of tips here like including adding calls to action in photos and captions.