Digital + Social

While it is still too early to tell the long-term impact of the Gmail tabbed inbox, at least one early study has found a small decline in open rates.

Digital influencers are your content marketing distribution army. Here’s why you need them working for you!

This author went straight to a number of agencies he respects to get their take on successful influencer marketing campaigns.

Don’t let social media’s shine blind you to the enduring strength of email. To get more subscribers to opt in to this effective channel, consider using one of those pop-up overlays.

Facebook recently updated its News Feed algorithm to give older, unseen stories that get enough engagement a second shot at visibility

Instagram set off a social-video cage match when it launched Instagram Video, planting it squarely up against Vine. Here’s five questions for brands to ask to help choose between Vine or Instagram.

B2B companies are struggling to tap into the full potential of social media platforms, one answer is to employ the hub-and-spoke model.

Crafting a viral video is part science, part art. Those who are interested in taking a stab at it should adhere to these five principles.

Facebook’s much-awaited 15-second video ads appear closer to reality, and word is that they’re going to cost advertisers a pretty penny.

Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications.