Digital + Social

Marketers who are charged with building social media presences from scratch have quite a task on their hands. The good news is that there are plenty of quick-win tactics to build audiences up to minimum critical mass.

LinkedIn’s Sponsored Updates give advertisers the chance to promote their content on the social network. There are four key insights to remember when trying to maximize the opportunity.

When it comes to email subject lines, marketers should avoid the “dead zone” of 60-70 characters. This is just one of the email marketing strategies backed by hard numbers and studies in this list, which will help marketers ensure that their messages stand out in crowded inboxes.

Facebook is continuing its efforts to simplify its ad buying and reporting tools with the introduction of objective-based advertising. Brands now start their advertising journey by answering a simple question: “What’s your advertising objective?”

B2B social marketing is measurable. It does deliver results—if you know what to look for and where.

You need a marketing plan that identifies everything from: 1) who your target customers are, to 2) how you will reach them, to 3) how you will retain your customers so they repeatedly buy from you. Here’s a look at the 15 key sections you need to include in your marketing plan.

When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors

Leonard Gordon (All about Advertising Law) On Monday, the New York Attorney General’s office announced a settlement with 19 companies that agreed to stop writing fake online reviews, or “astroturfing.” This is the biggest in a string of similar legal actions taken against fake reviews, a stark reminder for advertisers to make sure they’re in […]

Beth Negus Viveiros (Chief Marketer) Our latest annual social media survey found that Facebook was the most important network for respondents personally. The reason can be found in a quote from the late, great George Carlin. The survey also looks at where marketers are (and aren’t) spending their money.

A recent survey revealed 20% of U.S. marketers no longer allocate separate traditional and digital marketing budgets, but instead incorporate digital activities directly into each marketing function.