Digital + Social

Justin Lafferty (InsideFacebook) This infographic, created from the Facebook app, Post Planner, lays out a roadmap (in this case a fishing expedition) for marketers on how to increase your Facebook fan base. Tips include understanding who your fans are, what you as a business person should be doing and how to catch the big ones!

Teens are moving away from Facebook in favor of other social sites, according to a study from GlobalWebIndex.

Billboard uses social TV to promote its Music Awards and this authors tells us how they did it.

This infographic lays out who should be doing what in your social media plan.

Michael Kors was the first brand to place an Instagram ad and got rewarded for its gamble.

A panel at ad:tech New York discusses a more strategic focus on content marketing: distribution, measurement and ROI.

Pete Blackshaw, Nestlé’s global head of digital and social media, outlines how the company is aggressively moving its digital marketing ambitions forward.

Some 71% of the world’s top brands are on Instagram and they are posting more than 50 times a month.

B2B marketers have a growing affinity for social media but still lack confidence in any social network not named LinkedIn. Some super advice here.

Here are 6 tips to help retailers and brands unlock the potential of Pinterest by creating an engaging campaign that drives sales and increases SEO rankings.