Digital + Social

It’s getting tougher to sustain success with earned and owned social media channels, so many marketers are turning to paid interactions to help drive their campaigns and interact with users.

Hashtags have blossomed over the past few years in social media, giving users who want to chime in on a certain topic and interact with others a means to do so quickly and easily. But finding the right hashtag to drive business value is something that marketers are still trying to perfect.

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

Over half of companies have metrics showing a positive result from social activity on marketing optimization according to recent research from Altimeter.

The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.

Without distribution, even the best content is more likely than not to be lost in the clutter.

Treating all social platforms the same and posting at the wrong time are two of 10 social media bloopers we all likely make. Here’s quick fixes.

Both online and brick-and-mortar retailers are increasingly using email to engage and re-engage customers at various points in their buying cycles.

CMOs agree that content marketing is important to their business, and many expect to see a positive ROI from their content marketing efforts this year.

A new study from Econsultancy and dotMailer focuses on how the ease of use of email marketing tech impacts the channel’s success, and whether outdated systems are hurting results. More than 500 client-side and agency email professionals from a cross-section of company sizes and sectors participated in the survey, which was conducted in the fourth quarter of 2013.