Digital + Social

B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.

The easiest way to build your Facebook fans is to start by stealing your competitor’s fans.

This author helps us out with four solid tips to avoid making those often embarrassing social media blunders.

This infographic details the current state of content marketing, including key trends and challenges.

In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional

This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.

There are indications that Facebook is vulnerable to a downturn in teen usage reinforced by a quarter-to-quarter dip in daily usage by younger US teens.

B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.

Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.

A Pinterest account holds little value without an active and engaged community. This handy infographic often overlooked ways to help.