Digital + Social
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Social
Change Consumer Behavior with Social Peer Pressure
Marketers are finding ways to use social peer pressure as a marketing tool to move consumers to action.
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Social
Separating Social Media Fact from Fiction: Slide Show
Sparks & Honey offers a slide show and a simple way to untangle social media fact from fiction.
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Social
Brands Jump $1 Million Hurdle to Test Ads on Facebook: Video
This video interview takes us through the news that a handful of mega brands are shelling out $1 million to post ads on Facebook.
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Data & Analytics
How Kraft, Heineken and the President Are Reaching Millennials
If you don’t learn how and where to reach Millennials, be prepared to lose their business.
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Social
Tips to Manage Negative Social Media Feedback
Tips and ideas to tackle common social media marketing problems like negative feedback as well as other issues.
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Data & Analytics
Are Your Emails Getting Opened? Infographic
This infographic includes lots of stats on email subscribers so you can see how your emails stack up.
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Social
Is Your Social Marketing Successful? Prove it
Social marketing and WOMMA do work. Consider integrating one of these three tactics to measure its resulting sales lift and ROI:
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Social
Keeping Tabs on Social
All-in-one social management solutions allow marketers to listen to what social users want
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Social
10 Different Visuals to Increase Social Media Engagement
Using a variety of types of visuals can greatly improve response and engagement in your social media marketing.
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Social
Q1 Social Media Trends From Adobe
New report details paid, earned and owned social media trends for the first quarter of 2014.