Digital + Social

Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.

Get some chatter going on your LinkedIn branded page with these three tips.

These 11 tips will help you build your email marketing list from the ground up.

B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.

Are you measuring the right click through rate to determine the success of your email marketing efforts?

Twelve hot options now available to help CMOs maximize social marketing effectiveness.

Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.

It’s getting tougher to sustain success with earned and owned social media channels, so many marketers are turning to paid interactions to help drive their campaigns and interact with users.

Hashtags have blossomed over the past few years in social media, giving users who want to chime in on a certain topic and interact with others a means to do so quickly and easily. But finding the right hashtag to drive business value is something that marketers are still trying to perfect.

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.