Digital + Social

Social marketing and WOMMA do work. Consider integrating one of these three tactics to measure its resulting sales lift and ROI:

All-in-one social management solutions allow marketers to listen to what social users want

Using a variety of types of visuals can greatly improve response and engagement in your social media marketing.

New report details paid, earned and owned social media trends for the first quarter of 2014.

Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand.

Duane Reade finds itself in court after posting a tweet that included a pic of actress Katherine Heigl.

Facebook is said to be announcing a change to their News Feed algorithm, EdgeRank, that reduces the organic reach for brand pages to just 1%-2% of their fans.

LinkedIn is replacing the “Products” and “Services” pages with “Showcase” pages. What does that mean for you?

Now’s the time to take some steps to get fans and followers of your brand’s social media channels more active.

Posting video on YouTube can bring some real life to your brand, but don’t forget to SEO it. Here’s 4 steps.