Digital + Social

While existing laws in Canada indirectly covered email spam in some cases, CASL is the first law in the Great White North designed first and foremost to combat spam.

Leveraging bloggers and collaborators on social media for influencer marketing is paying off big-time for food brands like Kraft, Whole Foods and Coca-Cola.

LinkedIn advertising and posts catering to customers’ inner geek have boosted social traffic for optical component manufacturer Edmund Optics.

Using paid advertising options on LinkedIn to reach specific target personas is an emerging opportunity that many B2B marketers still aren’t taking advantage of

Content marketing that connects with audiences in a measurable way is essential for B2B social success, especially on LinkedIn.

Marketers are shifting social strategies from getting likes to who’s really behind those likes.

Failing to align the company’s corporate culture with B2B branding initiatives can derail a brand.

Learn how Facebook’s “Pages to Watch” can help you attract and retain fans with great content, while keeping an eye on your competitors.

Pinterest offers a new self-service paid option, “promoted pins” for businesses that don’t have the dollars for large display ads.

Emily Lux, marketing team leader at Whole Foods, share information about its social media campaigns for this report.