Digital + Social

We’re having difficulty figuring out who is more stupid, the professor who had to do research to figure out that people dislike spam e-mail more than direct mail, or the trade rags that picked the story up.

Six international anti-spam agencies last week announced a joint initiative to share tactics and legal information in the fight against spam.

InfoUSA has completed the acquisition of Digital Connexxions, an Oakville, Ontario e-mail marketing firm.

Like junkies and other chronic abusers, even some legitimate businesses can’t seem to stop themselves from abusing their permission-based lists with too frequent, often irrelevant mailings.

A federal judge in Illinois has denied anti-spam blacklisting group The Spamhaus Project’s motions to dismiss an $11.7 million default judgment against it.

Marketers who think they should be focusing on RSS and blogs at the expense of e-mail should think again, according to a study by online marketing services provider Bluestreak.

Quick, can you guess how many people non-spamming e-mail marketing is responsible for employing?

You

Marketers who think they should be focusing on RSS and blogs at the expense of e-mail should think again, according to a study by online marketing services provider Bluestreak.

TravelZoo’s weekly e-newsletter, Top 20, features beautiful offerings, in the form of discounted travel opportunities. But TravelZoo’s e-newsletter also features unsightly – no, let’s not mince words, it’s ugly – messaging. And that’s just the way Justin Soffer, Top 20’s publisher, wants it.

Though the money marketers spend on it is a pittance compared to other channels, e-mail delivers the highest return on investment by an eye-popping margin, according to the Direct Marketing Association.