Digital + Social

IMN has seen success in the automotive space with an e-newsletter strategy focusing on lifestyle driven content, dropping in e-mail boxes typically only once a month.

E-mail marketing software provider L-Soft took the wraps off its newest version of list-management software yesterday.

Dubbed Listserv 15.0, the software now has a more modern, easier-to-use Web interface, according to the company

A report released by researcher Chatham House yesterday in the UK estimates Nigerian 419 advanced fee fraud costs the country’s economy $284 million a year, with the average losses per greedy dupe, er victim clocking in at $58,700.

From the we-swear-we

The San Francisco Chamber of Commerce has chosen VerticalResponse to manage its e-mail marketing programs.

Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning.

A current example of unbelievably lazy reporting is the many online news outlets regurgitating Internet security concern Sophos

With marketers increasingly recognizing the power of e-mail marketing, spending on the channel is expected to show double-digit growth for the foreseeable future. However, industry experts differ on how the increased budgets should be spent.

Electronic newsletters (better known as e-newsletters or e-zines) are one of the easiest and most underutilized tools companies can use to enhance a Public Relations (PR) or marketing campaign.

In a massive blow to efforts to have Utah