Digital + Social

An anti-spam bill that would give individuals the right to sue over allegedly false and deceptive unsolicited e-mail has passed the California state assembly and will reportedly go to the governor

OK, so

After months of speculation as to who would buy ailing Habeas, Return Path announced today it would purchase its e-mail deliverability rival

E-mail addresses are apparently proving to be valuable assets to America’s presidential candidates as both John McCain and Barack Obama have been giving e-mail subscribers preferential treatment

Bob Richards claims he

If marketers think breaking through the clutter in the average person

Has there ever been a channel more frustrating to design for than e-mail? Don

Though the Federal Trade Commission’s clarifications to the Can Spam Act issued earlier this year generally were aimed at simplifying its requirements

Though he

While commercial e-mailers who apply so-called best practices to their efforts get significantly higher-than-average delivery rates, seemingly small infractions can cause serious damage to an e-mail program, according to a recent study by deliverability concern Return Path