DIC Entertainment has promoted Jedd Gold as VP-Marketing to oversee the company’s marketing and promotional initiatives.
Gold, who started his new position on April 4, reports to Brad Brooks, president of DIC Entertainment.
In the new position, Gold is responsible for creating and executing multi-layered retail and consumer campaigns, including advertising, promotions and publicity. Gold plays a lead role in developing marketing strategies for the company’s Strawberry Shortcake brand and for the upcoming release of Trollz, a new tween brand.
In addition, Gold oversees production and provides support to launch the new Trollz Web site at Trollz.com. As part of the job, Gold manages DIC’s internal marketing team efforts and outside vendors.
“Jedd has been an invaluable asset to DIC’s marketing efforts and has played an integral role in the company’s evolution from a producer of animated fare to a full-service brand development and management studio,” Brooks said in a statement. “He has worked tirelessly and excelled in bringing visibility to DIC’s leading brands.”
Gold joined DIC in 2000, where he previously worked as the company’s director of marketing. During that time, Gold managed marketing initiatives for the 2003 re-launch of the Strawberry Shortcake brand, which has brought in $700 million worldwide to date. In addition, Gold developed a number of corporate partnerships, including General Mills, Little Debbie, Brach’s and the Langer Juice Co.
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