A direct marketing campaign Merkle Inc. coordinated for client Dell was named the 2005 National Center for Database Marketing (NCDM) Excellence Award’s platinum winner. The award will be presented at a luncheon at the NCDM conference in Orlando, FL on Dec. 13.
The award recognizes marketers that have demonstrated ingenuity and creativity in leveraging their marketing databases as part of their direct marketing campaigns. In addition to the platinum award, three gold winners, three silver winners and three bronze winners will also be recognized.
The 2005 NCDM Database Excellence Award winners by rank are:
Platinum:
Agency/Vendor: Merkle Inc.
Company: Dell, Inc.
Gold:
Agency/Vendor: Merkle Inc.
Company: Dell, Inc.
Category: Analytics & Modeling Applications
Agency/Vendor: Sourcelink
Company: Affinia Hospitality
Category: Multichannel Marketing
Agency/Vendor: Abacus/DoubleClick, Inc.
Company: America Online
Category: Technological Applications
Silver:
Agency/Vendor: eventricity Ltd.
Company: Banca Antonveneta
Category: Analytics & Modeling Applications
Agency/Vendor: MTI Information Technologies LLC
Company: Alcon Labs
Category: Multichannel Marketing
Agency/Vendor: Campbell Ewald
Company: Aspen Marketing Services
Category: Technological Applications
Bronze:
Agency/Vendor: Datamentors
Company: University of Miami
Category: Analytics & Modeling Applications
Agency/Vendor: Richter7
Company: Medtronic
Category: Multichannel Marketing
Company: Barclays Global Investors
Category: B-to-B
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