Delia’s Corp. has entered into an agreement with JLP Daisy LLC, a Schottenstein Stores Corp. affiliate, to license the Delia’s brand on an exclusive basis for wholesale distribution in certain categories of products, including apparel, home furnishings, cosmetics and accessories.
JLP Daisy has advanced Delia’s $16.5 million in cash against future royalties generated from the licensing venture. Once JLP Daisy LLC recoups its advance plus a preferred return, Delia’s will receive a majority of the royalty stream after brand management fees.
Group 3 Design Corp., a brand management firm, has been retained to manage the licensing activities for the multichannel retailer to teenage girls and young women.
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