MTV Networks’ teen channel The N sends the stars of its new show Degrassi: The Next Generation on a 12-mall tour this summer.
The back-to-school tour, called The Scene, is organized by mall manager General Growth Properties and sponsored by Pepsi-Cola Co., which re-upped for its third year in May (May 26 Xtra).
Other sponsors are Sony, CosmoGIRL!, Oxford School & Office Products, Joico, The Ford Motor Fund, So You Want to be a Model and the DK BMX Bike Team.
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| Fans line up for autographs by Degrassi stars |
The N’s “Degrassi Scene” site will host a trivia center giving away Degrassi and N merchandise, and an autograph area; two different Degrassi stars will attend each of the 12 mall events from July 16 through Oct. 1.
Degrassi: The Next Generation is a spin-off of The N’s hit show Degrassi High; it premiered July 1 and runs through summer.
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