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Posted on by Chief Marketer Staff

The Interpublic Group of Companies, New York City, acquired direct marketing agency M. Gould & Co., San Francisco. Gould has $30 million in billings and a client list that includes Charles Schwab & Co., Lucent Technologies, and the San Francisco Symphony.

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In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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