D&B has signed product and technology outsourcing agreements a deal with Acxiom Corp. Terms were not disclosed.
Under the terms of the agreements, D&B’s global business marketing information database will be powered by Acxiom’s computing platform. In addition, D&B will use Acxiom’s data integration abilities to provide insight on all of its US sales and marketing customers’ commercial inquires.
D&B expects to roll out a new service powered by Acxiom technology, in the fourth quarter.
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