Awards for excellence in database marketing were presented during the National Center for Database Marketing (NCDM) Winter 2003 Conference & Exhibition in Orlando, FL last week.
First place was won by the National Australia Bank, Ltd. (Melbourne, Australia) and Teradata, a division of NCR (Dayton, Ohio), for their National Leads integrated database marketing initiative.
The silver award went to Allstate (Northbrook, IL) for their People + Process + Technology initiative. And, the third place award was given to Hotwire.com (San Francisco) for their tailored travel marketing e-mail program.
The NCDM Database Excellence Awards are presented to companies that have demonstrated ingenuity and creativity in the building or leveraging of their marketing databases.
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