Data + Privacy

The year ahead in commerce, with insights from the NRF Big Show conference, where retailers congregate every January. Plus, the 2026 privacy policy cheat sheet.

Since I coined the term “Outcomes Era” in November 2024, it’s drawn both fervent support and sharp criticism. Companies like Viant, tvScientific, Permutive and Chalice have adopted it. Industry figures such as Terry Kawaja have used it to frame the ad tech moment. Others, however, argue the Outcomes Era is already fading. But the evidence […]

Agents, streamers and robots, oh my! Live from the C-Space campus at the Aria Casino in Las Vegas, our team breaks down the most interesting ad tech trends we saw at CES this year.

What type of leadership and attitude do we need to innovate in digital advertising and ad tech?  We work in a highly polarized industry where our methods of tackling fraud and providing transparency are shaped by conflicting and self-interested business models. And the industry leaders who loudly and publicly advocate for their interests seem to […]

Barry shares how AI is a powerful tool at Best Buy but why human labor and stores are still among the most valuable assets.

Don’t ask whether any other company has created a similar product to yours; the answer is probably yes. But there are other ways to stand out.

AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen to this AdExchanger Talks interview with Paul Longo, GM of AI in ads for advertising, for his POV on both of those topics.

The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and TVScientific pair up. Then: Google Ad Manager is making changes in the EU, from getting rid of Unified Pricing Rules to integrating with Prebid and sharing more data with publishers.

For the past three decades, most of digital advertising has revolved around one obsession: performance. Marketers leaned on channels that could prove conversions: search ads, programmatic retargeting and affiliate links. A purchase trackable to a click was gold. Multi-touch attribution (MTA) models thrived. Conversely, brand-building was often dismissed as harder to justify next to the […]

Netflix could acquire Warner Bros., unless Paramount swoops in or regulators intervene. How rearranging the streaming leaders could affect the CTV ad business.