Data + Privacy

Investors use The Trade Desk as a proxy for the health of the entire open web advertising ecosystem, which means TTD’s recent run of concerning earnings is devaluing the entire ad tech sector. Doubts about how TTD is competing with walled gardens like Amazon, along with slower overall revenue growth, have led some investors to […]

Most of us don’t realize how much control we’ve already given up. With industry red flag reports now published regularly, we’re forced to confront the hard truth that control and transparency are further away than we thought. At the same time, social platforms have shifted their content moderation approaches, with most of them embracing a […]

OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.

Bid collision is a song of the past. Go ahead, use multiple retargeting partners. Just make sure they’re different in kind. In performance marketing, practices that were once best-in-class can quietly create blind spots. Not because marketers get complacent but because the mechanics underneath strategies invisibly evolve, and the mental models often lag behind. Almost […]

Change can be bumpy. From The Trade Desk’s Solimar-to-Kokai transition to Nielsen’s transition to its Big Data + Panel offering, we go inside customers’ challenges with these two transforming platforms.

Vanity metrics have been a sugar rush for marketers for nearly two decades, but they’re ultimately unsatisfying. Clicks, likes, page views and time-on-site may look impressive on a dashboard or great in a deck, but they rarely correlate to true success where it matters: revenue, growth and long-term business performance. These surface-level metrics give a […]

Ad agency hold cos have broadcasted their earnings. As AI and acquisitions transform their businesses, there are clear winners and losers. With media as a strong spot, we discuss the paradox of “transparent nontransparency.”

Every April, something fascinating happens in the desert. Brands spend millions activating around Coachella. Then they spend the next three months trying to figure out if any of it actually worked. This isn’t just a festival problem; it’s a reflection of our industry’s broken approach to measuring media effectiveness. And while it’s true, it isn’t […]

Pixels attached to articles explaining a recent health diagnosis – without consent  – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.

For marketers today, the traditional playbook isn’t cutting it anymore. Clients expect marketers to deliver hard business outcomes – and fast. With AI reshaping creative and media workflows, finance teams slashing “nonessential” spend and boards demanding accountability, the role of a marketer has morphed from a brand steward to a growth operator. Holding companies are […]